AGV Issues

In the next few lines I will explain how it works and each of its steps, but first. What are the differences between brainwriting and brainstorming? You probably know what it is and have even participated in a brainstorm at some point. This method was created by American advertiser Alex Osborn and is a group dynamic where people suggest ideas, which are written down on a board and then evaluated. This technique is very useful for finding solutions to problems and developing new products and advertising campaigns. But it has a major drawback: a minority tends to dominate the idea generation session.

According to professor and researcher Leigh Thompson from the Kellogg School of Management, in a typical group of six people, two of them talk for more than of the time. This means that other participants don't have as many Phone Number List opportunities to share their ideas. Therefore, what we have at the end of a brainstorm are not always the best solutions, as most of those involved did not have the chance to participate properly. Still according to Leigh Thompson, this dominance effect tends to be magnified in larger groups. The solution to this inconvenience is not necessarily asking dominant people to reduce their speaking time. But, yes, find a method that is more democratic and encourages the collaboration of all participants.



That's where brainwriting comes in. Unlike brainstorming, which happens through oral sharing, that is, people speak their ideas; In the method, suggestions are written. So everyone can collaborate and have the same amount of time to do so. But this is just one of the advantages of brainwriting. And I’ll tell you more about them now. What are the advantages of brainwriting? It's no surprise that the writing team for Breaking Bad an American TV series that won ten Emmy awards used this method to develop ideas for the series.